Media Poachables 2011: The 25 Editors and Staffers to Steal From Your Masthead →
And frankly: Who has positioned themselves to score a raise, from their current boss, or a potential boss? That last question’s the hardest, but it’s essential to the equation. So we developed a fairly-but-not-completely arbitrary number to deal with it: the B.P.N. (orBallpark Poachability Number). It’s an index compiled from salaries known, either of The Poachables’ or those around them, and then from the kind of offer that could get them to budge; not what they’re paid, it’s what they could get paid. It’s basically a glorified, informed guesstimate, or as we prefer to see it, what is commonly referred to as “suggested retail value.” Media Power Recruiters like Meg Gruppo at Conde or Karen Danziger at HSK: This is as close to a Robb Report as you’re going to get.
