A Bajillion Hits: The Biggest Buzzness in Social Media in the History of the Internet, Ever →
Feels good to get this off my chest: my rant on why social media expertise is a crock of shit, and why Blagg’s endeavor deserves the anti-bullshit vote’s wholehearted endorsement:
The fact of the matter is that (ballpark figure) 99% of the people promising services like “Social Media Expertise” and “SEO Consulting” are patently full of shit. They’re snake oil salesmen! They’re sandwich experts. And while the most perfect sandwiches are an art, it doesn’t take an artist to make them, just like it doesn’t take a genius to figure out how to manipulate social media outlets and Google to benefit their businesses. It can, of course, be helpful to outsource the work of using social media, which you might — might — increase your chances towards seeing better results at if you hire someone with a proven track record. But back to the sandwich metaphor: the difference between Mario Batali making you a sandwich — frilly, famous, maybe a little too much to begin with — and your bodega guy, — who knows what’s good, because he spends all his time making sandwiches — isn’t much.
