WE ARE YOUR FEK (In other words, imagine Groupon as a crack dealer. Groupon is breaking down their costs by the amount of marketing and crack rocks it would take to get someone hooked on crack, and then on the other side of the equation, making estimates based on how addicted to crack they think their new crack-smokers will be. This is how they create their financial models. The only problem is that Groupon doesn’t sell crack. They sell Groupons.)

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