WE ARE YOUR FEK (“If you call a better product a pivot, call it a pivot. I call it a better product,” said Yavonditte. “We’ve always had an address book, we had one that was incomplete, and hard to explain, and now we have what we think is the best one in the world. Go with the sensational version of that. I call it a much better product.” And this was always the plan? “Yes. Always.” Another source explained to Betabeat that earlier this summer, this wasn’t being worked on. And now, “internally,” they noted, “it’s considered a pivot.”)

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